Interview Questions and Answers for Freshers in Digital Marketing 

1. What is a Sitemap?

Answer:
A sitemap is a file (usually XML) that lists all the pages on a website to help search engines like Google crawl and index them. It tells search engines what content is available and how important each page is.

2. What is robots.txt?

Answer:
robot.txt is a text file placed in the root directory of a website. It gives instructions to search engine crawlers on which pages or sections should not be crawled or indexed. It helps control the access of bots to the site.

3. What are the categories of Digital Marketing?

Answer:
Digital marketing has several categories:

• Search Engine Optimization (SEO)

• Search Engine Marketing (SEM)

• Content Marketing

• Social Media Marketing (SMM)

• Email Marketing

• Affiliate Marketing

• Influencer Marketing

• Mobile Marketing

• Video Marketing

4. What is CPC, CPM, CPR?

Answer:

• CPC (Cost Per Click): You pay only when someone clicks your ad.

• CPM (Cost Per Mille): You pay for every 1,000 impressions (views) of your ad.

• CPR (Cost Per Result): You pay based on a specific result (like form submissions, downloads, or purchases).

5. What is a Backlink?

Answer:
A backlink is a link from another website to your website. It’s also called an inbound link. Search engines consider backlinks as a vote of confidence, helping to improve your search engine rankings.

6. How to Rank a Website on SERP (Search Engine Results Page)?

Answer:
To rank a website on SERP:

• Do keyword research and optimize content

• Use proper on-page SEO (titles, meta tags, headers)

• Build high-quality backlinks

• Improve page speed and mobile-friendliness

• Regularly update content

• Use Google Search Console for monitoring

• Focus on user experience and engagement

7. Tell Us About Yourself (Digital Marketing Fresher)?

Answer (Example):
I’m a recent graduate with a strong interest in digital marketing. I’ve completed a digital marketing course where I learned about SEO, Google Ads, and social media strategies. I’m eager to apply my knowledge in a real-world setting and grow as a marketing professional.

8. What is Google Search Console?

Answer:
Google Search Console is a free tool by Google that helps website owners monitor, maintain, and troubleshoot their site’s presence in Google Search results. It shows indexing issues, keyword performance, and mobile usability.

9. What are Ad Groups in Google Ads?

Answer:
An ad group contains one or more ads that share similar targets and keywords. It helps organize your campaign by grouping related ads and keywords together for better performance tracking.

10. What is Budget in Google Ads?

Answer:
The budget in Google Ads is the amount you set to spend per day on your campaign. It controls how much you’re willing to pay for clicks or impressions each day.

11. What is Keyword Match Type?

Answer:
Keyword match types control which searches trigger your ads:

• Broad Match: Ads show for related searches.

• Phrase Match (“keyword”): Ads show for searches that include the exact phrase.

• Exact Match ([keyword]): Ads show for searches with the exact keyword.

• Negative Match (-keyword): Prevents your ad from showing for that term.

12. What is Keyword Width?

13. What are Interests and Demographics in Facebook Ads?

Answer:
Interests refer to users’ hobbies or preferences (e.g., fitness, travel).
Demographics include age, gender, education, job title, etc.
Advertisers use these to target the right audience for their ads.